OTA and OTT Entertainment Services Make Cable Obsolete

There was a time, when the cable or the satellite services had ruled the domain of entertainment service. It was the only medium wherein a viewer would catch up on their favourite series, movies or music. As compared to the rabbit ear TV antennas wherein only two or three channels were provided, the cable TV services brought more than 100 channels to its viewers. But gradually, there was a dominance of the cable TV providers which led to a rise in the monthly cable charges. It led to heavy burden on the pocket of the viewers and in turn they shifted from cable TV services by cutting the cord. Since the past few years, there has been a rise in the number of individuals cutting the cord and shifting to other modes of entertainment.

With the consumers ditching the cable service, there has been advent of OTA and OTT services. So what exactly are these two terms. Sounds quite fancy isn’t it, OTA stands for Over-the-air wherein you would need to setup a TV antenna to view all of the local channels. Few examples include, Highline TV, Mohu, Channel Master and so on. These antennas then pick up the broadcast digital television signals and convert them in the format you can view. On the other hand, OTT stands for Over-the-top entertainment services which basically means delivering of TV or film content through internet without the need for cable or satellite service. It refers to all of the online streaming services and device that provide unique and original content once you have subscribed to them. Few of the popular options include, Hulu, Amazon Prime, Netflix and many more.

Talking about the OTA service, once you get the TV antenna installed it would provide you more than a dozens of channels absolutely free of cost. It is considered to be one of the simplest and inexpensive entertainment option. However, there are certain factors that need to be considered, location of the broadcasting tower, number of channels available in your area and obstructions if any. Getting an appropriate antenna installed such as Highline TV antenna, it would provide you access to major broadcast networks such as ABC, PBS, Fox, CW and NBC among few of the other favourite channels.

Due to the variety of content provided by internet, the streaming services is turning out to be a bigger business. Most of the major networks are trying to maintain loyal customers by providing offers and discounts. These streaming services provide an extensive library of music, movies, TV shows, games and much more.

The popularity of streaming services and the affordability of TV antennas is making it hard for the cable companies to survive in the business. They are losing out on the customers causing an impact on their business. There has been a drastic shift from cable services to OTA or OTT service thereby impacting the cable service providers. Gradually, the cable companies would become obsolete if this shift continues.